Source and target
Upload old URLs with the exact final destination each one should reach.
Destinations
Know if every redirect lands where it should
A redirect can return 301 and still be wrong. Redirects Master compares the real final URL with the destination you expected.
Wrong landing pages
Find redirects that send users to a generic page, category or unrelated URL.
Clear exports
Share mismatches with clients or developers without rewriting the audit.
How destination validation prevents false confidence
Upload each source URL with the destination it should reach.
Redirects Master follows the real redirect path.
Mismatches reveal pages that technically redirect but land in the wrong place.
Destination logic
A redirect can be technically valid and strategically wrong
A 301 to any live page is not enough. Expected destinations compare the real final URL with the destination your SEO mapping actually intended.
Old-to-new mapping
Validate whether each legacy URL lands on the correct replacement.
Mismatch detection
Catch redirects to homepages, generic categories or irrelevant pages.
Migration QA
Give stakeholders proof that the mapping is being respected.
Built for migrations
Expected destinations make old-to-new URL mappings easier to validate.
Better than final URL only
The question is not just where a URL lands, but whether that destination is correct.
FAQ
Key questions
Why is final URL not enough?
A final URL only tells you where the redirect landed, not whether that destination is correct for the old page.
Is this useful for SEO migrations?
Yes. Expected destinations are especially useful for validating old-to-new URL mappings.
Can this catch soft mistakes?
Yes. It can catch redirects to generic pages, wrong categories or unrelated URLs.
Can a correct status still be a problem?
Yes. A URL can return a 301 or 302 and still send users and search engines to an irrelevant destination.
Should every URL have an expected destination?
For small audits it is optional. For migrations and important URL sets, expected destinations make the check much more reliable.
What happens when the expected and real destination do not match?
The URL is flagged as a mismatch so the team can review whether the redirect rule, mapping or final page needs to change.
Start with a free redirect check
Try Redirects Master with real URLs and turn the important ones into monitored projects.
Start free