Category redirects
Check that old category URLs reach the right current category.
Ecommerce
Monitor redirects that protect ecommerce revenue
Categories, products, campaigns and discontinued URLs change often. Redirect monitoring helps prevent broken journeys and lost sales.
Discontinued products
Validate replacements, parent categories or relevant alternatives.
Campaign landings
Protect paid and organic landing pages that drive revenue.
Ecommerce workflow
Identify categories, product pages and campaign landings that drive revenue.
Validate redirects for discontinued, moved or merged pages.
Monitor priority URLs weekly as the catalogue changes.
Revenue protection
Redirect mistakes on ecommerce pages become commercial problems
Products move, categories merge and campaigns expire. Ecommerce teams need redirect checks focused on the URLs that protect search traffic and revenue.
Category changes
Validate moved, merged or renamed category URLs.
Product lifecycle
Check discontinued products redirect to useful alternatives.
Campaign pages
Monitor landing pages that still receive organic or paid traffic.
Revenue-critical pages
Not all ecommerce URLs matter equally. Prioritize the ones that drive traffic and sales.
Weekly protection
CMS and catalogue changes can break redirects after the first audit.
FAQ
Key questions
Which ecommerce URLs matter most?
Start with categories, top products, campaign pages and URLs with organic traffic or revenue.
Can this help with discontinued products?
Yes. You can validate whether old product URLs land on relevant alternatives.
Why weekly monitoring?
Catalogue and CMS changes can break redirects after the first audit.
How can redirects affect ecommerce revenue?
Broken or irrelevant redirects can send shoppers away from product, category or campaign pages that were still receiving valuable traffic.
Should discontinued products redirect to categories?
Sometimes, but not always. The best destination is usually the closest useful alternative for users and search engines.
Can this help seasonal campaigns?
Yes. Campaign URLs often keep receiving traffic after the campaign ends, so they should land somewhere intentional.
Start with a free redirect check
Try Redirects Master with real URLs and turn the important ones into monitored projects.
Start free